The J. David Group

Betting on Yourself

For today’s episode I invited Deric Peterson, Vice President of Commercial Line Sales at Verisk, whose strong character and willingness to learn helped build a foundation for success, personally and as a sales leader. His advice begins with a look inward, as he promotes what he learned from a mentor who said the best way to reach your full potential is by betting on yourself. Not only does this support self-advocating, but the idea of living presently, to earn your current role rather than worry prematurely about the next steps or the higher position. By instilling this mindset throughout an entire team, you enable a group of sales athletes who play the game without fear of losing and celebrate victories no matter how small. In addition to this already powerful dynamic, incorporate a data-driven core and you have the recipe for an unbeatable company culture ready for anything.

Verisk is hiring! Reach out to Deric  through LinkedIn, at

A big thanks to Allego for sponsoring this episode! Does improving your overall sales performance for everyone, new hires and leaders alike, sound appealing? Not only does Allego allow you to record your best sales content for practice, collaboration, and feedback, but it gives you a way to organize your best content into one place, making it easily accessible. Click here to find out more

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