The J. David Group

Clayton LiaBraaten Discusses What The Best Sales People Do To Win More Than They Lose

In this episode Clayton LiaBraaten, the CRO of Pure Integration, talks about what he has observed that consistently separates the best sales people he’s managed from the others. One of the insights he shares is not trait or behavior, but more of an approach to sales that he says is present in all “winners”. We will also talk about how sales candidates who are coming off a bad quarter or bad year should address it during an interview.

Over Quota is sponsored by the j. David Group, a software sales recruiting firm. If you’re looking to hire a sales leader or individual contributor, please visit to schedule a call. On the other hand, if you’re an overachieving sales leader or sales rep, please visit to discuss potential opportunities that would be a good fit for you.

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