In today’s episode, I had the pleasure of speaking with Jared Robin, Co-Founder of RevGenius and a new side-hustle he calls The Collab. He revealed his secret about how he builds online, empathetic and inclusive communities which are now boasting a remarkable 40k+ members.
What intrigued me the most were Jared’s organic growth strategies which were a combination of LinkedIn and a referral program. Pay close attention to the specific ways he used both. If community-building is anywhere on your radar, this episode is a must-listen.
The value of a welcome email ([00:01:05]) Discussion on the impact of a well-written welcome email and its significance for the right audience.
Building empathetic communities ([00:03:33]) The approach to creating inclusive and empathetic communities for go-to-market leaders.
Creating a private community for senior leaders ([00:06:04]) The rationale and structure behind the creation of a paid private community for senior leaders.
Passion projects and community building ([00:09:11]) The philosophy behind passion projects and the importance of community movements.
The growth journey of Rev Genius ([00:12:10]) Insights into the initial steps and growth strategy of Rev Genius, including the decision to delay monetization.
Formation of Rev Genius and early growth tactics ([00:14:57]) The formation of Rev Genius, initial growth strategies, and the transition from LinkedIn chat to Slack.
Utilizing LinkedIn and referral programs for growth ([00:20:27]) The impact of using LinkedIn, referral programs, and badges for community growth and engagement.
Adviser role becomes the norm ([00:21:40]) Discussion about the trend of having multiple jobs and the experience of being invited to a new job.
Transition to Slack community ([00:23:24]) The shift to using Slack for the community, website development, and initial member growth.
Community engagement tactics ([00:26:05]) Strategies for community engagement, including onboarding, volunteer network, and managing engagement over time.
Sponsorship and revenue growth ([00:34:21]) The various ways sponsors engage with the community, revenue sources, and the core team’s structure.
Team growth and revenue goals ([00:42:29]) Discussion about the need for team expansion based on revenue growth and the long-term revenue goals.
Sleep and leisure activities ([00:45:14]) Jared talks about his average hours of sleep and his favorite leisure activity.
Impact of AI and collaboration ([00:46:36]) Jared discusses the potential impact of AI and collaboration on future growth and development.