The J. David Group

How To Approach Sales Through The Mind Of An Engineer

In this week’s episode, I brought on a dynamic sales leader with an engineering past, Bershu Nkwawir. We talk about Bershu’s journey from being a technical Engineer to VP of Sales and why he switched. He details the parallels that made it a natural switch while also shedding light on the difficulties he faced approaching sales like an engineer. Since he had a nontraditional path to Sales, he talks about what he learned to onboard other engineers in the Sales space. We also talk about general hiring practices and team-building lessons he learned over time. Bershu expands on the four characteristics he looks for in a sales candidate he believes can’t be taught. He then explains the two things managers should do to not own every problem the team has and help grow their team’s abilities.

A big thanks to Allego for sponsoring this episode! Does improving your overall sales performance for everyone, new hires and leaders alike, sound appealing? Not only does Allego allow you to record your best sales content for practice, collaboration, and feedback, but it gives you a way to organize your best content into one place, making it easily accessible. Click here to find out more about Allego

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