The Importance Of Using Data To Scale Sales Teams And Drive Results

You can’t get to where you want to get quickly, “without looking at the data”. That sentiment was expressed  by my guest, Colleen Manning, VP of Sales at Clora, during the discussion we had about the importance of using data, sharing (and receiving) feedback, and communicating effectively as a leader. Careful scrutiny of data is paramount, especially in the early days, like when she scaled her former employer, ezCater, from less than 10 sales reps to over 120 reps in just a few years.

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