The J. David Group

Using Data To Drive Sales & Build Internal Confidence

In this episode, Jon Hawkins, CRO of Augmedix, shares the lessons he learned from a company he once Co-Founded, and then eventually sold, how he takes a data-driven approach to sales, how data can help build certainty and confidence throughout his team, and why he doesn’t think hiring salespeople with industry expertise is  the best approach.

To connect with Jon, you can email him at

Thanks to Allego for sponsoring this episode! Does improving your overall sales performance for everyone, new hires and leaders alike, sound appealing? Not only does Allego allow you to record your best sales content for practice, collaboration, and feedback, but it gives you a way to organize your best content into one place, making it easily accessible. Click here to find out more about Allego

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