My guest today is Deidre Hudson, a customer focused and data driven senior marketing leader with strong demand generation and customer aquisation skills.
In todays episode we cover:
- How the right data can be used to inspire your sales strategies and campaigns
- The tools used to determine your right target audience based on all your data
- The key differences between demand generation and lead generation
- 5 Pillars of demand generation – People, Programs, Processes, Performance, and Product
- Using actionable data to test impact on different channels
- The power of having the right people in the right roles for the right reasons
All that and more in this episode.